True Damage

Always a fixture in the spotlight, Qiyana dressed to impress at True Damage's sold-out concert in Paris. While the paparazzi swarmed her with photos and questions, she reveled in the attention, knowing this was only the beginning of her empire of celebrity.

Prestige True Damage Qiyana (2022)

Qiyana is the daughter of Latin music royalty. With her family's esteemed reputation, she has an easy path to superstardom—and yet, she has her eyes set on something grander. With her brash confidence and rebellious persona, she is determined to change the game in not just music, but the entirety of pop culture.

True Damage Qiyana

Qiyana

“What is True Damage? Man, True Damage is the future! It's a collective of the best artists from around the world, coming together with the best collaboration, to make the best hip-hop music. We're five steps ahead of the game. Everyone else has gotta catch up.” -Ekko

Sure, it's about sold out stadiums, the high-fashion swagger, the cheering crowd; but it's also about speakers cranked so loud, your ears ring like they want to sing along. About hot stage lights, pounding bass, and the steady rhythm of the drums. It's about that adrenaline high, igniting you from the inside out. This feeling? This is music.